Season 1, Episode 16

The Map is Not the Territory



This is one of the most important things to know as a coach. Philosopher Alfred Korzybski is credited with coining the phrase “THE MAP IS NOT THE TERRITORY” after his work that was published in 1931.

A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness.

— Alfred Korzybski, Science and Sanity,

Listen in as master coach Kath McKenzie explains how the work of Korzybski is still as relevant as ever in the world of professional coaching.


Kath McKinzie  

– CEO at FIRE UP Coaching, Accredited Mater Coach, Leading Coach Trainer, Master Practitioner NLP, HBDI Practitioner, Leadership Coach, Keynote Speaker and Passionate Entrepreneur 

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Episode 15: Power Over VS Power With